There are many ways to take social responsibility, and our idea is aimed specifically at companies. Large or small – traditional businesses, modern high‑tech companies – from the local shopkeeper to the international player. Our message is simple: “everyone can make a difference without it actually creating any additional cost – and without requiring a big decision.”

We offer companies the opportunity to purchase “need‑to‑have” products that they would need to buy anyway. But when they buy them from buy aid, they are guaranteed that a minimum of 10% is donated to a charitable cause. It is such a simple and straightforward idea that one is tempted to ask: “What would stop me from doing it?” We call this corporate fundraising.

Since our establishment in 1996, we have shared this message with thousands of companies over the phone, and to date we have succeeded in raising more than 140 million Danish kroner for charity. We are proud of that. We know we cannot save the whole world, but we also know that we have made a difference for many people — both locally and in the developing world. This enriches our everyday work and gives meaning to every day we show up.

Taking responsibility is a global and timeless mindset — and a mindset we believe will gain even greater importance in the coming years.